The first thing is that for about a week (07-03-2013) is being projected in "L'Hemisféric" in the "City of Arts and Sciences" a film about the "Fallas" ("3d Flames" is the original title) as a documentary, for tourists who come to Valencia Fallas week off to see first hand all about this Valencian tradition.
Originally it's projected in V.O. (Spanish + Valencian) and fully in spanish, but it's being translated to english, french and italian, so I think that it will be projected with those many languages in the future.
The second one is that there is a new business in Valencia "ValenBici" that has been working here from january of 2012 to now, and it's growing. This business is dedicated to the rental of bicycles throughout the city. Accessing Your web (www.valenbisi.es), you can register (I think is worth about 25 euros per year) and with this you can use any of the business cycle, the long as you wish, to a bike docking station every 30 minutes (if you go through a bike docking station, hooked the bike, unhooked, and you keep using it, not charge you anything extra, if you do not do this, you can be charged up to 1 euro per 15 minutes extra)
Good luck if you decide to come to Valencia! ;-)